Royal Navy launches iPhone app

Saturday, March 20, 2010

The Royal Navy has become the latest venerable institution to enter the brave new world of Web 2.0 in an attempt to haul itself into the 21st century and attract new members.

The oldest of the Armed Forces demonstrated a variety of interactive technologies at careers fair Jobserve Live held in London this week, including a new iPhone and Facebook application designed to attract and challenge potential recruits.

The application sets a series of challenges which simulate real life situations encountered by Royal Navy Engineer Officers.

Various training exercises and tasks are bundled into five interactive ‘missions’ requiring quick thinking and decision making. Tasks include engine maintenance, preparing for a simulated missile attack or re-wiring radar systems, according to the Royal Navy.

Mike Davis-Marks, Captain Naval Recruiting, said the Royal Navy and Royal Marines are looking for potential recruits who feel that they need a new challenge.

“Launching the iPhone is very exciting for both serving officers and prospective recruits as it is an interactive challenge which is a cut above other recruiting methods,”
he added.

“The app contains the career and benefits campaign messages as well as a link back to the Royal Navy careers website, providing a clear call to action for those interested in joining.”

The Royal Navy is the first of the Armed Forces to exploit the potential of the iPhone, although the US army has an iPhone app.



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