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Windows Phone 7: Microsoft's exercise in self restraint

Mix10 The key difference between Windows Phone 7 and Windows Mobile is not Silverlight, the Windows Marketplace lock-in, nor the disallowing of native-code applications.

Rather, Windows Phone 7 is Microsoft's best effort at creating a user-centric device, something that is actually a pleasure to use. Its existence has everything to do with Apple and the way it has stolen Microsoft's market - in music downloads, in high-end laptops, soon in tablet computers, and of course in smartphones themselves.And why has Apple succeeded? As Microsoft Research principal researcher Bill Buxton told The Reg three years ago, two words: industrial design. His mission in joining the company was to reform it into one that understood the importance of user experience.

It does not come easy. Intellectually, Microsoft gets this message, but its culture and legacy is against it. The company's annual Mix conference held last week in Las Vegas, Nevada, is meant to be design-focused, but there was just as much developer content, such as detailed sessions on the OData protocol. Some attendees complained that it was too much like the Professional Developers Conference held four months earlier. Adobe has a design community, Microsoft has a developer community - and a transition is hard to pull off.

Further, Microsoft has a problem with its core software products such as Office. There is no more hope of Outlook becoming user-centric than there was for the old Windows Mobile. It does not need a dollop of Office Ribbon, it needs complete reconstruction.

Microsoft's dependency on OEM partners, the engine of its growth, also works against its design efforts. I was reminded of this recently when starting a Windows 7 Toshiba Netbook for the first time, fresh out of its box. Windows 7 is meant to be quieter, but the screen soon filled with ugly dialogs competing for attention, mostly from third-parties. It's this kind of thing that drives users to the Mac.

Lip service to innovation

Here's what Microsoft chief executive Steve Ballmer said during the February press launch for Windows Phone 7: "We want to lead and take complete accountability for the end user experience ... have more consistency in the hardware platform, more consistency in the user experience, but still enable [partner] innovation."

"Partner innovation" is generally a disaster for Microsoft.

Ballmer makes a nod towards it as a matter of good public relations, but by locking down both hardware and software, the company is trying to minimize the extent to which OEMs can spoil the design effort.
During Mix10 last week I asked Buxton what influence he had on the design of Windows Phone 7. He said it was mostly the work of others, but it does show the ascendancy of design at Microsoft. "We kinda changed the water that we drink, in the sense that all through the design community within the company we talk, and we have a common goal in terms of trying to bring a certain change of sensibility," he said.


"For me it's not even about the phone, but what's interesting is that it's the first product in the company with critical mass that's embraced this ... it will have an impact on other parts of the company."

Whether or not he was directly involved, Windows Phone 7 does seem to embody many of Buxton's principles, such as the attention given to transitions between states, with attractive flowing animations. "If you don't have as much detail in the transition as you do in the state, you're going to get it wrong," Buxton said at Mix09.

The priority of design is one reason for the limited features in this release, and for that Microsoft is taking heat from developers. No native code, no multi-tasking, no socket support, no local SQL, no communication between applications - the list goes on. Such features may be opened up gradually in future versions, but only if resource usage and user control are protected.

If users love the phone, these limitations will be forgiven. Microsoft is coming from behind though, and rivals including Apple and makers of Android phones will not be standing still while the company tries to catch up.




Source:http://www.theregister.co.uk/2010/03/20/windows_phone_7_design/

Royal Navy launches iPhone app

The Royal Navy has become the latest venerable institution to enter the brave new world of Web 2.0 in an attempt to haul itself into the 21st century and attract new members.

The oldest of the Armed Forces demonstrated a variety of interactive technologies at careers fair Jobserve Live held in London this week, including a new iPhone and Facebook application designed to attract and challenge potential recruits.

The application sets a series of challenges which simulate real life situations encountered by Royal Navy Engineer Officers.

Various training exercises and tasks are bundled into five interactive ‘missions’ requiring quick thinking and decision making. Tasks include engine maintenance, preparing for a simulated missile attack or re-wiring radar systems, according to the Royal Navy.

Mike Davis-Marks, Captain Naval Recruiting, said the Royal Navy and Royal Marines are looking for potential recruits who feel that they need a new challenge.

“Launching the iPhone is very exciting for both serving officers and prospective recruits as it is an interactive challenge which is a cut above other recruiting methods,”

he added.

“The app contains the career and benefits campaign messages as well as a link back to the Royal Navy careers website, providing a clear call to action for those interested in joining.”

The Royal Navy is the first of the Armed Forces to exploit the potential of the iPhone, although the US army has an iPhone app.




Source:http://www.v3.co.uk/v3/news/2259871/royal-navy-launches-iphone-app

Google Street View under fire again

Google’s controversial Street View service has been in trouble once again, following the nationwide roll out of the technology a fortnight ago.

The system lets users of Google Maps switch from the traditional birds-eye view to a 360-degree street level view of towns and cities photographed by Google's car-top cameras, with approximately 210,000 miles added to the service with the latest update.

However, according to widespread reports the web giant has been hit by yet more complaints, after its cameras were found to have captured the image of murdered teenager Ashleigh Hall standing outside her home just weeks before she died.

The incident raises yet more questions about the service because even though Hall’s face was blurred out as per Google’s usual privacy policy, she was still identifiable and the image therefore branded “an invasion of our privacy” by the family.

The web giant took down the image when notified but the incident will still be yet another piece of unwanted bad publicity. It has also been criticised this week for identifying the entrance to the secret headquarters of the SAS, which has never appeared before on maps for security reasons, according to reports.

Paul Keetch, MP for the area in which the base is located, is reported as branding Google ‘irresponsible’ and possibly aiding terrorists. However, the web giant has said it will not take the images down in this case.

''Google only takes images from public roads and this is no different to what anyone could see travelling down the road themselves, therefore there is no appreciable security risk,”

read a Google statement.




Source:http://www.v3.co.uk/v3/news/2259870/google-street-view-under-fire